As your business grows, you are expected to orchestrate multiple marketing campaigns while managing workflow and evaluating performance. Meanwhile, the volume of data you you have to comb through snowballs and becomes overwhelming.
Some marketers believe that every piece of data is valuable. As a result, many companies get carried away with the details that aren’t actual drivers of their sales. Customer service, too, suffers because businesses look at the wrong metrics.
Audience reach, customer and follower engagement, social shares, cost per action, goal completions… The amount of information is so huge that at a certain moment you might find yourself dealing with things that are beyond your immediate control. For example, you can hardly rapidly affect your market share, profitability, or customer retention, but trying to do so can drag your attention away from really important things that can be directly adjusted and refined.
Rather than trying to manage unmanageable, you should focus on the results that relate to your specific goals. Explore your funnel and customer's journey, study each conversion channel to understand what strategic moves have been most effective, examine the poorly performing areas and identify opportunities for improvement.
To handle data overload, narrow your attention on what is manageable and provides actionable insights, and keep your eye on the following KPIs.
Decades ago, analytics was some kind of mystery while statistics was sourced from obsolete IT systems. The reports were prepared by research specialists by hand, which was slow and didn’t guarantee real time data.
Today we no longer have to settle for outdated information, because we have access to powerful tools like Salesforce analytics solutions, particularly Wave Analytics. With ultimate analysis capacities coupled with CRM, sales reps can come up with data-driven decisions, for instance, where to look for new opportunities or which lead to follow.
So the next time you experience analysis paralysis, rely on WaveOC to deliver you customized Salesforce analytics solutions. With Wave Analytics, you will be able to explore the activity history, identify best practices, make forward-looking decisions, prioritize targets and create deeper relationships with the customer.
Don’t let data overload hinder your marketing and sales efforts. Take advantage of analytics integrated with CRM to get better insights from your business data and perform efficiently like never before!