The buzzword ‘big data’ has been around for quite a while and it has been associated primarily with mid-market and large businesses. But with increased availability of computational power SMBs can now use vast amounts of information in order to make decisions based on data from all kinds of sources.
Obviously just having the data stored is not enough. Large enterprises have entire departments with data scientists dedicated to make sense of what appears to the rest as just white noise. Your small or medium-sized business doesn’t need such drastic measures. You can simplify the whole process using Salesforce CRM empowered with big data analysis features.
With a smart CRM solution at your disposal you can extract core value from huge amount of information in no time. This is a real catch for SMEs as they have limited resources available to gather and go through all the contacts, project history, social media accounts and other relevant info.
Traditionally an owner of an SMB makes decisions based on personal experience, instinct and intuition. However great these qualities might be for a entrepreneur, very often they are not sufficient in the globalized environment. But what if you knew which product features customers value most, what day of the week has the highest volume of emails and how the smallest change in pricing drives sales in the long run? These are the answers that ensure better understanding of the market and these are the insights that can be derived from big data.
The common misconception associated with big data is that it requires huge investments in IT infrastructure while implying computation risks. But with Salesforce CRM, the benefits for your organization are hidden everywhere, you just need to know where to look.
Thanks to advanced Salesforce solutions even small and medium businesses can adopt practices of large enterprises and apply them efficiently. With WaveOC you can truly turn the table around and take over the big data to reap all the benefits it offers. We can help you implement a CRM for your small or medium-sized business that will be just right for you and fit for your budget.