11

FEB

In Marketing Bay, Operations Lagoon

Benefits of Marketing Automation for Your Business

Speaking about business automation so often these days we mean advanced technologies that allow companies to streamline and automate various work processes. Such solutions increase efficiency within the organization and therefore boost revenue growth.

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09

FEB

In Marketing Bay

How Salesforce Became the Leader of Cloud Computing

Salesforce has been outrunning its competitors for quite some time now. While Oracle, SAP, Microsoft and others were just getting in the business, Salesforce took over the market by recognizing the dire need of companies to stop managing software and platforms for their employees and simply outsource the job.

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07

FEB

In Marketing Bay, Sales Cove

How to Take Strategic Advantage Over Sales Territory

Territory management is a key element in strategic planning for distributors and manufacturers who deal with a high volume of sales. Understanding the current market landscape ensures that you put forces in a way that will generate most impact and will resonate with a customer base. With efficient territory plan laid down you can maximize on high-return segments and reallocate resources to keep strategic advantage over competitors.

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04

FEB

In Sales Cove, Customer Service Harbor

How to Turn Sales Data into Powerful Knowledge

In the context of the never ending globalization, companies and sales data analysts in particular are under a lot of pressure these days. Stress keeps coming from everywhere: you should strive to boost efficiency, which implies analyzing more data, modifying sales strategy, all the while beating off competition. The truth is that in sales even one percent of efficiency can make a crucial difference.

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02

FEB

In Sales Cove

How Big Data Can Drive Small and Medium-Sized Businesses

The buzzword ‘big data’ has been around for quite a while and it has been associated primarily with medium and large businesses. But with increased availability of computational power small businesses can now use vast amounts of information in order to make decisions based on data from all kinds of sources.

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28

NOV

In Operations Lagoon

CRM as a Tool for Nonprofits to Impact the Community

Unlike conventional business models, nonprofits are based on philanthropy and charity and therefore they depend greatly on personal connections. Just think about it for a moment, why most people donate to charity or do volunteer job? Chances are good that person knows someone affected by the cause or was a victim himself or herself. So to bring impact and real change a modern nonprofit business has to truly connect with potential benefactors. And in the digital age that goes beyond sending emails and giving out flyers in the street.

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17

NOV